shelf-pro |

High-quality and effective merchandising services

About Us

Shelf PRO is a specialized merchandising agency operating across Ukraine, delivering reliable services in the FMCG sector.

Our mission is to ensure the effective implementation of manufacturers’ merchandising strategies directly at the point of sale—where the key purchase decision is made.

In just two years of operation, leading Ukrainian and international manufacturers have entrusted us with promoting their brands. We ensure the presence of companies’ products in national and local retail chains, ensuring optimal product placement on store shelves, supporting companies’ marketing strategies, and increasing sales volumes.

Coverage Area

Our company services over 3,500 retail outlets across national and local retail chains throughout Ukraine (excluding temporarily occupied territories).

Why Merchandising is key to your business growth

Order professional merchandising services and boost your product sales by up to 20%.

Up to +20% sales thanks to expert product placement

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Your brand — in the spotlight for every customer

Full control over product presence and display

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Timely reporting and flexible analytics

Stages of Merchandising Work

1. Working with the Store’s Assortment Matrix

2. Stockroom Management: search, taking goods to the sales floor

3. Placing products at points of sale according to company rules and standards / according to planograms

4. Control of the availability of current price tags

5. Merchandiser Reporting

Our Software. We work with “FTA FMCG”

100% Controlled Processes

Thanks to the FTA FMCG system, every stage of a merchandiser’s work is fully efficient and controlled — from route planning to analytical reporting.

Service Advantages

Accessibility
Full access to all data online 24/7, enabling fast and objective data exchange and continuous information analysis.

Speed
Most client requests are processed in real time.

Service Flexibility
We always offer multiple solutions tailored to your specific task.

High Level of Customization
An individual approach to each client’s needs. You receive reporting based on templates created specifically for your company and aligned with your requirements.

Service Capabilities

Efficient Route Planning
Optimization of merchandisers’ visit routes for maximum productivity.
Visit Performance Monitoring and Analysis
Tracking and evaluating the efficiency of field visits.
Photo Report Analysis
View, compare, evaluate, and export photo reports with ease.
Planogram and Display Compliance
Ensuring adherence to the client’s planograms and merchandising standards.
Task Assignment and Execution Control
Setting tasks for merchandisers, tracking their completion, and evaluating performance.
Promo Activity Monitoring
Control over the launch and execution of promotional campaigns.
In-depth OOS Analytics
From macro-level insights to specific SKUs in specific stores. Includes root cause analysis of Out of Stock and Not on Sale (No Shelf Presence).
Price Monitoring with Data Verification
Regular checks and validation of pricing across retail locations.
Competitor Marketing Activity Monitoring
Tracking and analysis of competitors’ marketing presence and actions.
Shelf Share Monitoring
Evaluation of your product’s visibility and share on the shelf.
Additional Sales Location Monitoring
Tracking availability and placement quality of secondary product displays.
Trade Equipment & POSM Monitoring
Monitoring the presence and placement of client trade equipment and branded/promotional POS materials.

Security Guarantees

Visit Time and Date Control
Monitoring the exact time and date of each merchandiser’s visit and report submission.
GPS Tracking
Verification of merchandisers’ location through GPS coordinates.
Real-Time Data Verification
Ensures only up-to-date and validated information is received and processed.